Genelia

Effective communication with customers is essential for the health of your business. In Screen Printing there are many contact points between you and your customer, and you should both be clear on the desired outcome. In this post we discuss exceeding customer expectations using communication and how excellent communication will grow your business, old and new.   EXCEEDING CUSTOMER EXPECTATIONS WITH OVER COMMUNICATION You have got the hardest part done, you have landed a customer, yay! Now it’s time to wow your customer by exceeding their expectations at every corner. Yes, you can wow them with your sweet screen-printing skills but over communicating with your customer is where you will reap the most reward.  How can you do this? We got you. Let’s use an example. Jessica wants T-shirts printed for her besties rager bachelorette weekend. Not only will Jessica want the prints to be perfect (these need to be better than Susan’s Bach) but she will need them in time ...

Screen printing is an intricate art that relies heavily on the proper maintenance of its tools. Among these, the platen plays a crucial role. If you're unfamiliar with this term, don't worry. This blog post will not only enlighten you about what a platen is but also emphasize the importance of platen adhesive and share some best practices to ensure your platen for screen printing stays in optimal condition.  What is a Platen?   You might be thinking, "What is a platen?" or what does platen mean, and how does it relate to screen printing? Right? So, here's the answer.   In screen printing, platen refers to the flat board or pallet upon which you place your substrates, like T-shirts or posters, while printing. It acts as a stable base, ensuring your designs are accurately and consistently imprinted. For professional looking prints, high-quality platen for screen printing is required, making it indispensable for any screen printer.  Importance of Platen Adhesive ...

    Let’s take a minute and talk about platen adhesive. This supply is typically overlooked when selecting your core arsenal of products. When you look for an emulsion, it is specific to the job at hand and needs to work with your ink and exposure unit. When selecting a platen adhesive these variables do not need to be considered, however, there is still a choice to make.  What is platen adhesive and why do you need it? Platen adhesive is a tack/glue that is used to hold your garment in place on the press without leaving residue or permanently gluing the two together. This product is important to the printing process because it ensures your garment doesn't move on the press causing a blurry or uncentered image.  When browsing for a platen adhesive there are a few things you need to consider. There are two options of adhesive, the difference is the application of the product. The first option is a water-based Elmer’s glue type of product that applies like a liquid glue. ...

  Screen printing is a well-known and versatile technique used in various industries, from fashion to signage. However, the traditional screen printing process can have negative environmental impacts due to the chemicals and materials used. Due to this, many businesses and individuals are now exploring eco-friendly screen printing practices .         These sustainable methods reduce the environmental footprint and align with the growing demand for greener alternatives in the industry . In this guide, you will look at various eco-friendly printing techniques and tools that can help you minimize waste, save resources, and make responsible choices while still achieving high-quality prints .            Techniques for Eco-Friendly Screen Printing ?      There are various techniques to execute eco-friendly screen-printing practices. Some of these are:          Recycling Film Pos...